About Us

THE STORE by Maidens is the official online boutique of Maiden Company, a pioneering multi-brand retailer rooted in Tokyo's vibrant fashion scene. Established in 1997 as MAIDENS SHOP in Harajuku, the brand has grown into one of Japan's most influential and adventurous independent boutiques, with physical locations in Shibuya and an ever-evolving global presence through its e-commerce platform.

At the heart of our philosophy is a relentless pursuit of "well-made" — 良質 (ryōshitsu) — pieces that stand the test of time. We curate an eclectic, forward-thinking selection of men's and women's clothing, accessories, footwear, grooming essentials, homeware, and lifestyle goods from over 200 brands worldwide. Our focus blends timeless craftsmanship with innovative design, featuring emerging talents, established icons, vintage deadstock finds, and exclusive Japanese labels.

We seek out creators who prioritize quality materials, thoughtful construction, and unique perspectives — from minimalist essentials like COMOLI, HERILL, and INDIVIDUALIZED SHIRTS to adventurous names such as BODE, ACRONYM, EVAN KINORI, STORY MFG., and SALOMON. Vintage selections and collaborations add layers of character, ensuring every item tells a story of authenticity and individuality.

Whether you're building a versatile wardrobe or discovering something truly one-of-a-kind, THE STORE by Maidens is your destination for pieces that reflect personal value and enduring style. We ship worldwide (with duties and taxes the buyer's responsibility) and invite you to explore our constantly updated collections, new arrivals, and curated features.

Follow us on Instagram @the_store_by_maidens for the latest drops, styling inspiration, and behind-the-scenes glimpses into what makes us tick.

Founded on the belief that great fashion is about discovery, quality, and fearless curation.